Lego has made amateur architects out of millions of kids, not to mention their parents. Their sets do have a problem with longevity, though, and it’s not so much that those tiny bricks aren’t durable ...

Here’s a nice thing from some companies this morning — and it’s got a compelling back story, to boot. Lego this morning announced a new accessibility initiative that will make building instructions ...

Since the LEGO system was introduced in the mid-1950s, the sets of interlocking blocks, figures, and other pieces have been popular with people of all ages (except, maybe, the people who accidentally ...

A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...