Gen X, the cohort born roughly between 1965 and 1980, is now firmly planted in their 40s and 50s. But for a generation raised on MTV, cassette tapes, and a steady diet of rebellion, this reality is ...

Generation X, born between 1965 and 1980, is caught in between the analog world of their youth and the new digital age of today. Having grown up in a time before smartphones and the internet, they ...

They were the first to raise themselves with a latchkey and the last to grow up without the internet. Gen X has always been the generation that played the middle child—quietly navigating massive ...

If Gen-X kids had resumes by age 12, they would include a shopping list of life skills younger generations might not pick up until well into adulthood. As a generation, Gen X was adultified almost ...

These generations are lost in translation. Gen X isn’t exactly “slaying” when it comes to understanding their zoomer children’s slang — but Gen Z is similarly stumped by the popular words and phrases ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

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What today's younger investors can learn from their parents, and vice versa Gen Z members may not be buying houses - but they're investing like no generation before them. Generation Z get mocked at ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...