The normally buttoned-up world of golf is dealing with its latest collision between traditional sensibilities and new age internet culture – and this time it’s putting into question how and whether ...

(Illustration: Kelsea Petersen / The Athletic; Photos: Icon Sportswire, Johnnie Izquierdo / Getty Images) A group of influencers filmed an advertisement intended to parody an independent movie, the ...

Early Friday morning, embattled Good Good Golf CEO Matt Kendrick took to social media to criticize Callaway Golf amid the fallout over a controversial ad that has roiled the golf world. The ad, which ...

Garrett Clark and his buddies spent years building an ultra popular YouTube channel devoted to their love of golf. They called it, simply, “Good Good.” With their jokey, back-slapping attitude, they ...

Good Good and Callaway Golf knew they had a problem. As a jarring clip of their short-lived, now-infamous driver ad began circulating on social media Friday, the blowback was swift, widespread and ...

The Good Good Golf advert for a new Callaway driver has caused huge controversy Good Good Golf This article was updated to reflect Callaway’s statement on Thursday. After the controversy came the ...

Good Good is crushing it with their new 50 States in 50 Days series, earning millions of views for their daily content that is only nine days old. But how much are they spending to produce the 50 days ...

How Much Is Good Good Spending on 50 States in 50 Days YouTube Series? Good Good is crushing it with their new 50 States in 50 Days series, earning millions of views for their daily content that is ...

Good Good Golf was once the poster child for the YouTube golf craze. One 15-second commercial sent their empire crumbling in less than a week. Now, Good Good is the poster child for how not to handle ...

The latest shoe has dropped in the Good Good Golf saga, with the content brand stepping away as the title sponsor of a PGA Tour tournament in November amid the ongoing fallout from a controversial ...