Public relations professionals reveal what PR crises from 2025 will be talked about for years to come, and which ones are ...

We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...

At one time, the term "public relations" was reserved almost exclusively for those in the upper echelons of the corporate world. In recent years, it has become routine lingo for small business owners ...

Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change ...

We all have an intrinsic human trait where we think that it’s all black or white, do or do not, kill or be killed — and when talking shop about PR — pushing an announcement, or not. Perhaps owing to ...

As a strategy for achieving gender equality, gender mainstreaming involves a process of incremental change in policies, strategies and activities. The long term objective is that attention to gender ...

You might have missed it. On April 7, the chairman of the House Permanent Select Committee on Intelligence, Mike Turner (R-Ohio) announced on two different Sunday news programs that members of his ...

Every actor has heard of them. And practically every actor has dealt with them, whether well or badly. But in my experience, not everyone is clear on exactly what “PR” and “publicity” mean. Since the ...