With an uncertain economic outlook, now is a good time for advertisers to ensure their tech stack includes the right tools and automations to save money in the long run. Google Ads scripts should be ...

Scripts are the perfect tool to execute an automation layering strategy. They give you a technique to use your own simple automations to control, monitor, and improve more sophisticated machine ...

If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s a special option called custom segments that allows us to ...