Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics account ...

The statistics generated by Google Analytics can help you to improve your website by offering insights about site visitors. To make use of Google Analytics, you need to add the tracking code generated ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, ...

Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the new ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...