Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

Adding a certification can enrich your knowledge and boost career potential. What you need to know to pass the Google Analytics IQ certification. Many marketing professionals are getting ...

When marketers are developing personalized marketing campaigns, it's easy to feel overwhelmed. Say they encounter some disruptive behavior among a few individuals online: How do they decide whether ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

In this age of search, it’s not enough to know what ranking signals may-or-may-not be at play. You also need to understand the environment in which those signals operate. This chapter will look at how ...