Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads that bring up your Google ...

Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what people expect in the moment. That’s why the old checklist approach to ...

Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying the aim is to increase ...

Google is set to implement significant changes to its Local Services ads, a move that could have widespread implications for millions of small businesses in the U.S. and across the world. The ads are ...

The goal is to find the right balance between your money and incoming traffic. Take it from me; this is no simple task. However, I have found an effective way to achieve this balance is by advertising ...

Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you’re using the Google Local Pack. The Google Local Pack displays top-ranked business ...

Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper ads still have their ...