Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the metaverse, ...

Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.