’Pause ads’ are on the rise with nearly all the major TV streaming services. In case you’re unfamiliar, these are the ads that appear on-screen whenever you pause a TV show or movie. Brian Steinberg ...

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Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The tech giant announced the new formats ahead of its upfront presentation to ...

FaceTime video calls in iOS 26 will automatically pause if Apple’s software detects nudity or other sensitive content. Apple will provide users with an option to manually resume the video and audio or ...

Reports are coming in that Roku may be experimenting with pause-screen ads. The ads are reportedly appearing even if the user has an ad-free subscription. These ads appear as static images that show ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...