Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.

What do governments, businesses and individuals have in common? They’ve all invested time and money in forecasting how long a project will take to complete. Despite the forecasting, every one of them ...

The zero-sum fallacy is the idea that there is a fixed pie and if one person gets more that means the other person gets less. This is the way most people think about negotiation, but it couldn't be ...

Even if you’ve never heard of the planning fallacy, you’ve likely experienced it. It’s a phenomenon in which a person or team underestimates how long a task will take and what it will cost in money or ...