Google published an article and a video that instructs on how easy it is to begin publishing Web Stories and monetizing a new channel for traffic. The video walks through the process of planning a web ...

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local search, ...

The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article. If you’ve ever googled instructions for how to perform a ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks. ChatGPT is top of mind for many people in the content creation ...

It’s well known that the quality of your content plays a major role in search engine optimization (SEO), but determining what makes content valuable can be trickier. What’s valuable to one person may ...

Fuzzy goals, unclear audiences, missing calls to action: just a few reasons your content efforts are failing to deliver. Here's how to turn that around. Organizations keep falling into the trap with ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Practical insights to help writers succeed in addressing unique challenges and engaging specific audiences. I often hear a common challenge from our B2B clients: finding someone who can effectively ...

Looking to create a more professional online business? Learn how to build a Squarespace website in nine steps and get started today.

Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. Beauty and ...

Here's how to use AI to generate videos, avatars and interactive content on a platform built for a wide range of audiences. Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at ...