There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

People attending Worcester Red Sox baseball games this past summer could train their smartphones on "targets," as the WooSox mascot Smiley is demonstrating, to bring audio and visuals to life in the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Baruch Labunski Augmented ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Forbes contributors publish independent expert analyses and insights. Non-fungible tokens have transformed the art world, offering artists innovative ways to create, sell and profit from their digital ...

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.

Depending on who you talk to, Apple is either furiously developing its own car or has abandoned the project entirely. What we do know is that the tech giant has been hard at work on car tech, ...

AR and virtual reality are finally becoming commercially viable and that means profits for the VR stocks and companies in augmented reality…but do you know where to find the best VR stocks? In this ...

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

We at Travel Daily Media were able to experience first-hand how virtual and augmented reality have driven the recovery of global tourism.

Ed Loughran, a 53-year-old Bassmaster Elite Series pro, admits he’s not a technology guy. “I can drive a boat, and I can drive a truck,” he says. “But if the motor breaks, I’m out of luck.” That’s why ...