Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...
Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the ...
Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%. Despite its increasing popularity, many companies don't fully understand native ...
As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...
The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...
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