Competitor analysis is often the first place new businesses turn for market and keyword research. However, many new businesses struggle to gain much value from competitor analysis because they often ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Building a business in an industry that’s highly competitive and that includes a significant number of established brands comes with unique challenges. When I started Piece of Cake in 2018, most of ...

Learn how to repackage your company’s existing knowledge to pioneer new products and services. For more than a century, the pharmaceutical company Roche has been headquartered in Basel, Switzerland.