The well-known proverb “He who controls the information controls the world” becomes very helpful in the business context. The point is that data isn't an asset anymore—it's a source of competitive ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

Rajiv Shesh is the Chief Revenue Officer at HCLSoftware where he leads revenue growth & customer advocacy for Products & Platforms division. The digital world has seen massive innovation. At the heart ...

Your data is only as good as how you interpret it. Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can ...

Learn how to make data-driven SEO decisions for consistent results. Discover the power of leveraging data for effective SEO strategies. In SEO, making strategic decisions without empirical data is ...