Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability ...

Have you ever given up on reading a blog? We have all struggled to read what is in front of us at some point. Faced by a sea of small text and long, complicated sentences, it is hard to keep reading.