Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

Whether mild or severe, problems occur in businesses all the time. From declining sales to product quality issues to employee challenges, every business faces a unique set of obstacles. It’s important ...

If you don’t understand your customer, you will fail. In business development, I see salespeople make the mistake of going into customer meetings ready to rattle off the features and benefits of the ...

Customers are fickler than ever when it comes to consumer brands. The web has made it easier than ever to switch providers or brands, and easier again to publicize poor service – consider the uproar ...

You know the feeling. You’ve spent weeks talking to users, sketching ideas, even hacking together a scrappy prototype. People say things like “This is interesting” or “Yeah, we’d totally use something ...

Any company that wants to thrive needs to have a strong grasp of their industry's pain points. After all, if a business owner does not realize what their customers deal with, they will probably not ...

Here’s how to enable your team to solve problems on their own so you can focus on strategic planning and growth. Your role as a leader is not to be the one who solves all the problems that arise in ...

Building customer loyalty is hard enough in any business, but in cannabis, it can feel almost impossible. Despite rapid industry growth, cannabis brands struggle to cultivate long-term consumer ...

We all have times when we're shouldering the burden of a problem we can't solve right away. For example, you might receive a stressful letter on a Friday that requires calling a government office that ...

You probably don’t need more time. By Jancee Dunn When I look back on all the major decisions I’ve dithered over, I could scream. It took me a decade to commit to becoming a parent. I wavered for a ...

As a therapist, most of my day is spent helping clients solve a problem: With their emotions—anxiety or depression—with their relationships—their boss, partner, kids. What I’m always most curious ...

Alan Veliz-Cuba has received funding from the Simons Foundation and the American Mathematical Society for some of his research. You can probably think of a time when you’ve used math to solve an ...