Wait, isn’t color on a website just used for aesthetics? No. Color is used for so much more than the attractiveness of a website. Research shows that color is crucial in shaping customers’ perceptions ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Marketers and entrepreneurs all know color can affect our feelings and perceptions. That’s why they agonize over the exact color to use to represent a brand. Yellow might convey optimism, blue calm ...