The value of data analytics (DA) and artificial intelligence (AI) are widely recognized, but the challenge lies in precisely quantifying their ROI. The dynamic nature of DA and AI means that their ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

The latest trends in software development from the Computer Weekly Application Developer Network. This is a guest post for the Computer Weekly Developer Network written by Bennie Grant in his role as ...