Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Marketers and entrepreneurs all know color can affect our feelings and perceptions. That’s why they agonize over the exact color to use to represent a brand. Yellow might convey optimism, blue calm ...

When organizing the elements, materials and colors of an architectural layout, architects can successfully guide users through a room and its different spaces, therefore creating an easy and seamless ...

It's fascinating to see how filmmakers use color to enhance their stories. For example, Jordan Peele does this brilliantly in Nope with the use of green—a color that's typically associated with cash ...

Color is one of those things we often take for granted, yet it has an incredible power to shape how we experience the world—especially in design. Whether you’re creating a sleek website, a bold social ...

The color wheel was first developed by English mathematician and physicist Sir Isaac Newton, who discovered that white light (what we perceive as colorless daylight) is composed of a spectrum of ...

Shaina is a Features Author and former editor for Collider who is thrilled to have found a good use for her English degree. Having watched her way through a Film minor in undergrad, she's written on ...

Over the past two decades, exhibits like Gods in Color and Chroma have popularized the idea that the ancient world was awash in color. But what do we really know about how ancient peoples understood ...

Adding a bit of color is an easy way to liven up or otherwise add a professional touch to a Microsoft Word document. You might decide to add a sedate color to a promotional letter or resume. Or you ...