Threads used to be mocked for how it would surface old content. Now, the app prioritizes recommending content from the last 24 hours, according to Hayes. “If something is four or five days old, even ...

Threads is growing fast, but creators still need better tools to thrive — so Meta is rolling out improved analytics by enhancing Insights to help them understand what’s working and why. "We want ...

Threads is introducing enhanced metrics to help users better understand how their posts are performing and where their content is getting discovered, the company announced on Tuesday. Users can now ...

Meta's Threads is pushing hard into topic-centric spaces with an expanded Communities rollout and experimental badges for standout contributors.

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re reading this article, you’ve likely heard about ...

Meta Platforms Inc.’s Threads’ launch podcast previews, or the ability to upload snippets of shows that play directly in user feeds, as part of a broader effort to encourage podcasters ...