Evergreen content is good, but evergreen URLs are better for SEO. Learn how, why, and when you should use durable URLs to earn long-term, high volume keyword rankings. Content may be king, but URLs ...

Though once a common practice, it may no longer be the best idea to code relative URLs into a Web site. Ruth Burr Reedy tells marketers why. She explains relative vs. absolute URLs and why it's ...

Google’s John Mueller recently stated that, for the most part, it doesn’t matter whether you use absolute or relative URLs when linking to pages internally. This topic was brought up in a recent ...

I know, I know, this is a basic SEO question - the absolute URLs versus relative URLs. But we covered it literally 10 years ago and back then Google's John Mueller answered the question and also ...

TinyURL is an online URL shortener service. It takes a long link that may be many dozens of characters in length, and it turns it into a relatively tiny link. The shorter link is easier to handle, but ...