Color is one of those things we often take for granted, yet it has an incredible power to shape how we experience the world—especially in design. Whether you’re creating a sleek website, a bold social ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Marketers and entrepreneurs all know color can affect our feelings and perceptions. That’s why they agonize over the exact color to use to represent a brand. Yellow might convey optimism, blue calm ...

The end of painting season draws near in many parts of the world—that’s the time of year when you can keep the windows open as you replace the not-quite-right colors on your walls with new ones. But ...