Here’s what you need to know to start using structured data to drive traffic, improve conversions, and claim voice search results for your website. If you drill down to the very core, every search ...

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential ...

As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion. But in today ...