First impressions are important. Scientists need to make their work stand out among a sea of others. However, many mistakenly believe that first impressions are formed based only on titles and ...

The stereotype goes that scientific information is technical, dry, and boring. After all, everyone has dragged themselves through a too-dense manuscript or fought sleep during a slow presentation at ...

My new book arrived on my doorstep today: “Writing Tools for the College Admissions Essay.” If you are counting, that makes 21 books with my name on the cover as editor or author. But it is only with ...

You get one shot. That’s it. One chapter. One page. Sometimes just one sentence. If your reader isn’t hooked, they’re not turning to the next page. They’re closing the book, backing out of the Kindle ...