Sherlock Holmes, the fictional sleuth who famously resides on Baker Street, is known for his impressive powers of logical reasoning. With a quick visual sweep of a crime scene, he generates hypotheses ...

All advertisements aim at persuasion. For example, imagine that Brand X cola claims to be the most refreshing drink. Simply stating this isn't very convincing, so a Brand X advertisement features a ...

Inductive marketing uses specific observations about consumers in a given marketplace to create broad advertising campaigns and product/service offerings. This marketing technique uses inductive ...