ExtremeSneakList's new ESL Arcade project is an exciting way to engage with the sneaker community unlike ever before. Through augmented reality users can play a virtual Key Master machine game from ...

“Nowhere on the Key Master Machine do Defendants inform consumers of the truth: that the machines are rigged so that players can only win prizes at certain times,” the lawsuit reads. Key Master ...

LOS ANGELES (CN) - Sega's "Key Master" game is rigged to pay off only after enough money has been spent on it, not whether a player "wins," a class action claims in Federal Court. Lead plaintiff Yael ...

Sega’s arcade game appears to be rigged. We’ve all seen these types of arcade games like Sega’s Key Master. The type of game that is seemingly skill-based and if you’re great at reflexes and hit the ...

The default number of losses 'Key Master' requires before players can even hope to win a prize. So many, in fact, that they banded together and realized the thing was provably rigged, and are now ...

Buying rare sneakers, particularly Kanye West’s Yeezys, can be thought of as a game of chance. On Yeezy release day, a few lucky customers are welcomed through gilded doors where they can gratefully ...

A class-action lawsuit has alleged that entertainment behemoth Sega “rigged” one of its arcade games, Key Master, so that it can only be won after a certain number of players have lost. The lawsuit, ...

Japanese multinational video game developer and publisher, Sega seen at a gaming center in Tokyo, Japan. Budrul Chukrut/SOPA Images/LightRocket via Getty Images Sega is being sued for $5 million over ...

The Key Master needs a Gate Keeper. A Westchester man says one of Sega’s carnie games is rigged. The Key Master, a ­vending-machine game that awards prizes to those who can fit a key into a lock using ...

Sega's Key Master arcade game is at the center of a class-action complaint that says the game is intentionally rigged against players. The lawsuit, filed on Monday in California, said the game was ...