It wasn’t just that they showed us how to use the machine, they pulled together the whole ecosystem needed to make it ...
NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...
In an odd mixed metaphor, the IAB Tech Lab this morning unveiled plans to utilize a popular linear TV talent show format to help standardize advertising formats for the CTV marketplace. Dubbed "Ad ...
NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...
CHICAGO (MarketWatch) -- Clear Channel Communications said Monday that it has launched a new service that will make 75 new channels available to rival radio broadcasters for use in digital radio ...