Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any past models, opening the door for cutting-edge research applications. When ...

People today place a high value on their choices, and as a result, the era of the submissive consumer has come to an end. Smart companies recognize that in recent years, their customers have shifted ...

OpenAI is reorganizing its Model Behavior team, a small but influential group of researchers who shape how the company’s AI models interact with people, TechCrunch has learned. In an August memo to ...

Even if you’re just thinking about changing a behavior, you’ve taken a vital step, according to the Stages of Change model. Share on Pinterest Change can be hard — especially if you want to change a ...