Note: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its ...

At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and ...

BigQuery Omni, powered by Anthos, makes it easy for customers to securely and cost-effectively access, analyze and find new insights to power innovation in their business Data is one of the most ...

In last Friday's Metrics Insider, Judah Phillips talked about a "Multi-Channel Analytics Team." He makes some very good points, and I'd like to build on his thesis today. There is much discussion ...

DUBLIN--(BUSINESS WIRE)--The "Multi-channel Analytics Market - Forecasts from 2018 to 2023" report has been added to ResearchAndMarkets.com's offering. The multi-channel analytics market is projected ...

CLEVELAND, Sept. 4, 2019 /PRNewswire-PRWeb/ -- Mintent, the leading content marketing platform for distributed content teams, today announced it has released the industry's first proprietary fully ...

No matter what your industry, there’s one offering that can potentially serve as a great differentiator, and that’s service and support. To know whether your organization is doing it well, or whether ...

At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media ...

If want to be smart about marketing, you’ve got to be smart about the numbers. These are the reasons why marketing analytics still aren’t entirely accurate. Marketing is now a numbers-driven function.