You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Sweden wants to become the first country to trademark its name. The country's tourism office detailed ...

Forbes contributors publish independent expert analyses and insights. Duncan Madden is a travel writer living in Köln, Barcelona and London. For the majority of people around the world, the name ...

Sweden, home of ABBA, meatballs, comfy sofas, and the midnight sun, has decided it needs to defend its brand. The nordic nation has announced that it will seek trademark protections for its own name ( ...

Add Yahoo as a preferred source to see more of our stories on Google. Sweden wants to be the first country to trademark its name. Visit Sweden said it intends to protect the country's identity and ...

Sweden wants to be the first country to trademark its name. Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups. Countries can't trademark their names, but ...