In the first two posts of this series (PPC Testing Part 1: The Ground Rules and PPC Testing Part 2: Optimization Cheat Sheet), the basic rules have been set and you’ve learned some of the optimization ...

Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely ...

So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around seven different AdGroups throughout all the four ...

Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...

Lesson 1 of running a PPC campaign: track your conversions. A simple rule that we all try to stick to. But sometimes we can’t. Not all campaigns work so easily. It may be that conversions are too few ...

Has automation squeezed the role of the PPC service provider? Can a human brain be replaced by Artificial Intelligence and Machine Learning? Is automation advancing the cause of PPC marketing or ...

Many PPC advertisers are willing to spend tens of thousands of dollars a month on clicks. Equally important are new landing page designs, strategies, and copy. Here’s why you should match your click ...

For many, there’s nothing more painful than numbers. The worst break-up scenario and the biggest vacation disaster can often seem like a mild life hiccup compared to what may seem like a mess of ...

SIMI VALLEY, CA--(Marketwired - Jun 11, 2013) - Internet marketing service provider Bruce Clay, Inc. now manages clients' PPC accounts with a new bid optimization tool that recalibrates Google ad ...