Public relations professionals reveal what PR crises from 2025 will be talked about for years to come, and which ones are ...

Opinions expressed by Entrepreneur contributors are their own. When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What story ...

Emily Reynolds is the founder & CEO of the award-winning R Public Relations, providing expert-level PR, publicity & crisis comms services. Transparency, adaptability and consistency are crucial to ...

Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change ...

In the world of public relations, the full impact of a campaign can be difficult to track. However, it’s essential for any PR team to find ways to demonstrate the results of their efforts. If campaign ...

Opinions expressed by Entrepreneur contributors are their own. A successful public relations (PR) campaign should be a consistent, audience-building machine that helps you reach your target audience ...

Corporate scandals are a hot topic among Chinese citizens, most of which relate to international brands misunderstanding local cultures, traditions and sensitivities, or inappropriate employee conduct ...

NPR's Andrew Limbong speaks with public relations manager Molly McPherson about the ongoing publicity fight between actors Justin Baldoni and Blake Lively. Any time there is news, watch out for ...

According to the Global Women in PR (GWPR) 2022 Annual Index, 27 per cent of female PR professionals said they had experienced gender discrimination, closely followed by age discrimination at 23 per ...