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Labels that sell: packaging as a brand weapon
Packaging is more than a simple container; it’s a powerful brand tool that speaks to consumers before they ever lift the lid. In an era where attention is fleeting and shelf-space is limited, ...
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Common food labels that don’t mean what you think they mean
Food packaging is built to reassure shoppers. Certain words sound meaningful but often describe far less than people assume.
Plastics manufacturers and processors now have access to smart packaging technology that promises to shift the tide of the industry's sustainability efforts. Radio-frequency identification (RFID) is a ...
In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...
Posts from this topic will be added to your daily email digest and your homepage feed. is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at ...
Australian supermarkets may begin a major transition away from traditional product labels from next year, as brands respond ...
In today’s era of sustainability, rising ingredient and energy prices, reducing waste by extending shelf life is more imperative than ever. But what implications does this have for clean labels? Where ...
Thousands of products are to start carrying new labels urging customers to “refill or return” them to supermarkets, in a major move in the war on plastic. The new labels, backed by all major ...
Tens of millions of Americans use menstrual products, and while manufacturers contend they are safe, most disclose little about the chemicals they contain. Now, amid calls for more disclosure and ...
Minneapolis — Advanced Web Technologies Holding Co., a Minneapolis-based label and flexible packaging converter, has a new private equity owner. New York-based Morgan Stanley Capital Partners ...
Snack food maker Mondelez International is suing the Aldi supermarket chain, alleging the packaging for Aldi's store-brand cookies and crackers “blatantly copies” Mondelez products like Chips Ahoy, ...
Nutrition labels give information about calories, serving sizes, and nutrients. Understanding what labels mean can help people choose foods and drinks to support a healthy weight and reduce the risk ...
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