Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

To be fair, I was the one who raised the subject of a money back offer with Tawheed Kader, CEO and founder of ToutApp, a start-up sales platform that uses machine learning and predictive analytics to ...

In a sure sign of things to come at the application level when it comes to applying predictive analytics, Teradata this week announced it has embedded that capability into its marketing applications ...

Excel Medical, which markets technologies designed to eradicate unexpected deaths in hospitals, has debuted Wave, an FDA-cleared patient surveillance and predictive algorithm platform that's now ...

Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...

IBM and Bausch + Lomb announced a partnership Thursday to offer an app for iPhones and iPads to deliver patient and clinical information to help doctors to plan and carry out cataract surgery. Using ...

Lattice Engines has introduced Lattice Predictive Lead Scoring, which uses predictive analytics to identify and prioritize sales-ready leads. The application is designed to help marketers become ...

In today’s world, advanced predictive analytics can spell the difference between understanding and not being able to understand what is happening with investments in complex and errant markets. Bajaj ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Instart Logic, the world’s first endpoint-aware application delivery solution, is announcing new performance capabilities aimed at improving the end user experience ...