There has never been a more critical time to consider the importance of perception in business. In his classic 2005 book, The World Is Flat, Thomas Friedman showcased how we must improve our global ...

Brand perception is never set in stone. With every new generation of consumers and changes in the markets, a customer’s view of a well-reputed brand has the potential to change – for better or for ...

A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...

A recent study shows that different people have similar brain activity when perceiving social situations. Researchers discovered an extensive neural network in the human brain that effectively ...

We perceive the world through our five senses—our eyes, ears, skin, nose, and mouth are all receptors. Everything that comes into the brain enters through one of these doors. Because most of us take ...

Forensic psychology frequently deals with nasty situations. The enormous stress of crime scene events can literally change the perceptual and cognitive processes of victims, suspects, and law ...

Robert Pepperell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

The opponent process theory suggests that the way humans perceive colors is controlled by three opposing systems. We need four unique colors to characterize perception of color: blue, yellow, red, and ...

In a recent study published in the journal Microsystems & Nanoengineering, researchers describe a groundbreaking novel fabrication process for a touchless interactive device ('skin') using a flexible ...