A product line extension is a new product that is slightly different to a company's existing range. An example would be a new pack size of an existing food product line, such as children's breakfast ...

Product line pricing refers to the practice of reviewing and setting prices for multiple products that a company offers in coordination with one another. Rather than looking at each product separately ...

Opinions expressed by Entrepreneur contributors are their own. Q: We started selling our first hair-care product about a year ago. Now we’d like to add additional products, but don’t how to go about ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

Long-term success hinges on both innovation—creating something new—and renovation—reinvigorating what already works. This course tackles a critical yet often overlooked question: How do you sustain ...

Product line is the group of products manufactured by a company that are closely related in use and in production and marketing requirements. A product line is a number of products grouped together ...

Discover what a product family is, how it can boost customer loyalty, and why it's a cost-effective strategy. Learn with real-world examples and clear explanations.

As we organize services across our organizations, there are multiple strategies we use to align the various individuals affecting a specific disease-state or service. These groups and services are ...