Forbes contributors publish independent expert analyses and insights. I cover the collision of advertising and the Internet. Right now, the majority of marketers are managing at least 20% of their ad ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality, predictable conversion, and a real contribution to LTV are paramount.

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising will continue to grow in the coming years, particularly due to continued growth in video and music streaming. Walled gardens like Facebook are likely to continue dominating ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

LONDON--(BUSINESS WIRE)--The programmatic advertising spending market is expected to grow by USD 148.53 billion during 2020-2024, according to Technavio. The report offers a detailed analysis of the ...

Have you heard about programmatic advertising? If so, you might have wondered what it’s all about. Even though you’re a professional digital marketer who isn’t currently using programmatic advertising ...

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...