Savvy marketers are making use of R programming. The value of R to business intelligence stems from evaluating advanced strategies based on data, discovering new insights and relationships that can be ...

Sensing a growing interest in big data-style analysis, software provider Revolution Analytics has updated its flagship package of R statistical functions so it can be run with the Hadoop data ...

This story contains interviews with David Smith, chief community officer at Revolution Analytics; Casey Herron, data scientist at Revolution Analytics; Tess Nesbitt, director of analytics at DataSong; ...

But one tool that I think marketers can and should get to know more intimately is a growing developer favorite: R programming. R programming is an open source language used for statistical modeling ...

You might not have ever heard of the programming language R but, if you’re doing data analysis, it might be just the language you need. And this particular book on R is one that is likely to teach you ...

Looking to get into statistical programming but lack industry experience? We spoke with several statistical programmers from diverse backgrounds, and one thing became clear—there’s no single path to ...

Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection ...