You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business can reap great benefits from a referral program as well—it’s an awesome way for you to ...

It’s a mobile world; we’re just living in it. Every day, most consumers spend more than 5 hours on their smartphones and other mobile devices. And this means that mobile experiences are defining how ...

Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

Have you ever wondered why some businesses grow effortlessly while others struggle to gain traction? The secret often lies in leveraging the power of referrals. Customers trust recommendations from ...

Word of mouth is one of the most effective forms of marketing, but one of the most difficult to control. You can’t force someone to talk about your company, much less give you a good review. But your ...

When employees recommend someone from their own network, they’re often vouching for more than just skills—they’re bringing in people who they believe align with your organization’s culture and values.

I find myself shocked by the large number of companies who underutilize the best and most efficient source of great candidates: employee referrals. Sure, two-thirds of companies have some sort of ...

The American Chemical Society (“ACS”) offers ACS members (“Referrer”, “you”, or “your”) and new/first-time members with ACS, a past ACS member who is reinstating, a new/first-time Society Affiliate, a ...