Entering a contest, joining a mailing list for text-messaged coupon codes and signing up for mailing lists are methods of garnering Short Message Service or SMS opt-ins. Asking customers as they order ...

Retailer Belle Tire saw a 55 percent opt-in rate for its Mobile Advantage club after offering consumers $20 off its products for participating. During an hour-long Hipcricket-sponsored Mobile Marketer ...

In an increasingly mobile-centric consumer culture, marketing organizations continue to search for ways to engage the mobile consumer with targeted marketing offers. SMS represents a promising but ...

Bed Bath & Beyond is placing the mobile calls-to-action around stores to encourage consumers to shop. The retailer is also promoting its mobile Web site in-store as part of a back-to-school shopping ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

The simple truth is that the mobile era didn’t kill direct marketing, but it just showed which channels actually work when ...

With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs ...

Rich Rosen is the Founder & CEO of Fastcall—a leading Salesforce native app for phone, SMS and video. Rich has two phone-related patents. SMS messaging is great for marketing, sales, customer service ...

Based on data drawn from the one billion texts sent through TrueDialog's platform, the report provides marketers with new data on timing, message composition, engagement behavior, unsubscribe patterns ...

is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years. Facebook has been collecting call records and SMS data from Android devices for ...