Effective leaders are always on the hunt for strategic advantages that can help hone their organization’s competitive edge. This “X-factor” may take a variety of shapes (e.g., a unique product or ...

One of the primary responsibilities involved in being a leader is enabling teams to do their best. Effective leaders know that this means more than simply giving teams the tools they need to succeed; ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

Sales management refers to the administration of the personal selling a company’s product line(s). It includes the planning, implementation, and control of sales programs, as well as recruiting, ...

Sales promotion programs are vital components of comprehensive marketing strategies, using the appeal of lower prices or complimentary goods to gain market share from competitors. Sales promotions can ...

KITCHENER, Ontario--(BUSINESS WIRE)--Vidyard, the video platform for business, today announced the winners of the 2021 Video in Business (VIB) Awards. In its fifth year, the VIB awards recognize ...

“Data collection and tracking are key to any successful sales organization, but a lot of times people are collecting the wrong information.” - Darrell Sterling Almost all HVAC distributors are ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...