Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

Salesforce recently spent $15.7bn on analytics company Tableau to beef up its own Einstein Analytics platform. Clearly Salesforce sees analytics as critical for its future. But before the company ...

Datorama's cloud-based AI software is used by marketers to consolidate and pull insights from data that can be used to optimize campaigns and workflows. Salesforce plans to use the acquisition to ...

NEW YORK, NY--(Marketwired - Apr 13, 2017) - Datorama, a leading global marketing intelligence company, today announced its all-new, advanced connector created for Salesforce (NYSE: CRM) reports. As a ...

A look back at the week in customer and digital experience news and information. Salesforce this week signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing ...