Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential ...

Beyond indexing content from multiple data sources into a single interface, advanced enterprise search tools analyze data, identify patterns, make smart recommendations, and provide insights to users.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a recent Wall Street Journal article, Melissa Schilling, a professor at NYU’s Stern ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

Google AI search news: no special optimizations needed for AI features, but structured data still matters. Google still recommends using supported schema types to help machines understand your content ...

The use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data. But it’s not a “nice to have” anymore – it’s an imperative.