Google’s John Mueller answers a question regarding the accuracy of the average position metric which appears in the search performance report in Search Console. This question is answered in the latest ...

Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year.

It’s still early days in the world of voice search, and yet already this new type of device and search engine use is – according to comScore – expected to account for up to 50 percent of the global ...

Leveraging clickstream data as a directional metric, rather than looking at rankings on the search engine results page, allows Verizon's search engine optimization (SEO) professionals to analyze ...

To help advertisers get a clearer understanding of where their ads are appearing in search results, Google Ads is going to be rolling out four new ad position metrics over the next several weeks. Why ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

Evercore analysts found that a surprising number of people like Google's new AI search.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Unsplash/Solen Feyissa When it comes to search, Google is a monopoly. That's the ruling ...

An antitrust case could be filed against Google in the coming days, and could be focused on Google's search empire. Here's what that could mean.

Alphabet (GOOG) is both a strong growth business and undervalued, trading at a P/E of 19, well below tech peers and the market average. Recent stock underperformance is due to antitrust risks, AI ...