Marketing Dive

Why every charity needs an SMS short code

The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes. More than $30 ...
Forbes

Unlocking Startup Growth: Six Best Practices For Short-Form Video Marketing

In the digital era, where every scroll, click and view can turn into a potential business opportunity, startups are constantly on the lookout for innovative strategies to capture attention and drive ...
CMS Wire

It's Time to Update Your QR Code Marketing Strategy

With 45% of U.S. shoppers stating they had used a marketing-related QR code, its time to update your QR code strategy. The use of QR codes in marketing is growing, with current data showing that 78% ...
Marketing Dive

Verizon Wireless blocks 4Info flagship SMS short code

Verizon Wireless? decision to block SMS search and alert service 4Info?s flagship common short code on Friday, Dec. 4 was allegedly due to a dust-up over following industry guidelines. The Basking ...
JD Supra

Verizon Wireless Files RICO Suit against Mobile Marketers, Alleges Deception and Fraud in Evasion of MMA Guidelines Requirements for Short Code Campaigns

Cellco Partnership, doing business as Verizon Wireless, filed a lengthy complaint on March 7, 2011, against mobile marketing entities that have conducted short code marketing campaigns on its network.