What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...
Source: Francesco Bini/Wikimedia Commons/CC BY-SA 4.0 The most famous of all allegories is the Allegory of the Cave, in which Plato compares unphilosophical people to prisoners who, having spent their ...
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