Snapchat is prepping to allow direct response specialists to get access to its API for app install ads next year according to Ad Age. The frontline news from this move is that Snapchat is making a ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

Snapchat's popularity with younger users has helped it eat into an important segment of Facebook's audience. Now Snapchat is stepping up its attack on another major pillar of Facebook's business: ...

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat is edging closer to one of ...

Snapchat is investing further in its app install technology, with new tools that will help advertisers better evaluate their spend on the platform, as it looks to take a bigger slice of the $5bn a ...

Snapchat ran its first app-install ad on Thursday, Adweek reported. The ad, for the SGN-owned mobile game "Cookie Jam," ran within the iHeartRadio channel in Snapchat's Discover section. The video ...

Snapchat ran its first app-install ad on Thursday, Adweek reported. The ad, for SNG-owned mobile game “Cookie Jam,” ran within the iHeartRadio channel in Snapchat’s Discover section. The video spot ...

Snapchat has ran its first app-install ad, signaling a move towards scaling up the data it can offer to advertisers. The image-sharing app has apparently been eyeing up the format for some time in a ...

BlueStacks is an outstanding Android Emulator for Windows 11 and Windows 10. Users can take advantage of its excellent Android app emulation capabilities and use any Android applications that are not ...

Snapchat is edging closer to one of mobile advertising’s biggest categories — app-install ads — in a move that is sure to boost the company’s bottom line, Ad Age reports. Mobile app-install ads are an ...