A target market is a specific group of people that you have determined to be desirable as part of your customer base. How you define that group will vary depending on the products and services you ...

Small businesses can gain a competitive edge by focusing their marketing efforts on specific segments of the market instead of trying to appeal to everyone. Market segmentation involves using market ...

In this post we will explain what target market research is, provide examples, and show you how to go about conducting, analyzing and applying it. Our focus will be on the professional services, but ...

There's no doubt that attracting your target market is essential to the success of your business. But what if you're not sure how to go about finding and targeting those specific individuals? In this ...

Opinions expressed by Entrepreneur contributors are their own. The most important aspect of setting up and running a successful business is knowing your ideal clients within your specific niche. Your ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...

If you are an ambitious entrepreneur with a promising product, you probably can’t wait to show it to potential customers. But before you go into “sales mode,” you might want to sit down at your desk, ...

Opinions expressed by Entrepreneur contributors are their own. The better you understand your customer, the faster your business will grow. But new ventures often struggle to define their target ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

If you have been thinking about how to make investing easier on yourself or your employees, check out target-date funds, a subject we’ve been discussing the past two weeks. As promised, this column is ...